Google My Business: Sign-Up, Claim & Verify

With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable.

This Yext guide to Google my Business provides guidance on how to claim and verify your business.

If you have any issues or questions regarding Google My Business,​ visit Google My Business Help​ page, where you can find all the information about the product.

image of Google SE Visibility The Basics

Google SE Visibility: The Basics

Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In fact, the vast majority of sites listed in Google results aren’t manually submitted for inclusion, but found and added automatically when Google crawl the web.

Here are a few basic questions to ask yourself about your website when you get started.

  • Is my website showing up on Google?
  • Do I serve high-quality content to users?
  • Is my local business showing up on Google?
  • Is my content fast and easy to access on all devices?
  • Is my website secure?

This Basic Search Visibility Checklist provides guidance on how to improve your site for search engines, organized by topic.

Looking for more advice on how to optimize your website? Read Google’s SEO starter guide (2010).

You can also visit Google Search Central and explore Google Search documentation to improve your site’s SEO.

image of good snippet vs bad snippet

Google SEO Guide: The Basics

If you’re interested in improving your site’s appearance on Google Search, you don’t need to understand HTML or coding, but you do need to spend some time thinking about how your site is organized and written, and be willing to make some changes to your site. The good news is that a little effort can go a long way in improving your search results.

Follow these 7 simple tips to help Google understand the content on your site. This information helps deliver great results to searchers (your future customers)!

Looking for more advice on how to optimize your website? Read Google’s SEO starter guide (2010).

Google Analytics Guide 2012

Google Analytics Guide

Google Analytics offers the best stats package available for your website. In this 2012 guide, by iThemes, designed for website owners monitoring their own analytics, you’ll

  • receive a basic overview of G Analytics,
  • take a quick tour to learn about some of the features you might miss as a casual user,
  • learn about using G Analytics to get the most from your statistics.
Google SEO Guide 2010

Google SEO Guide 2010

Search engine optimisation is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You might be already familiar with some topics in this 2010 guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.