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Google SE Visibility: The Basics

Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In fact, the vast majority of sites listed in Google results aren’t manually submitted for inclusion, but found and added automatically when Google crawl the web.

Here are a few basic questions to ask yourself about your website when you get started.

  • Is my website showing up on Google?
  • Do I serve high-quality content to users?
  • Is my local business showing up on Google?
  • Is my content fast and easy to access on all devices?
  • Is my website secure?

This Basic Search Visibility Checklist provides guidance on how to improve your site for search engines, organized by topic.

Looking for more advice on how to optimize your website? Read Google’s SEO starter guide (2010).

You can also visit Google Search Central and explore Google Search documentation to improve your site’s SEO.

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Social Media Free Guide

Social media is a constantly evolving online platform from which to showcase your business, your skills and what you can offer to current and potential customers alike. Which means it can be an extremely lucrative marketing channel.

This free guide by Yell aims to look at six social media major players and provide some useful points to get you started.

  • Why should you care about social media?
  • The global social media landscape.
  • The main contenders.
  • Where should your business be?
  • Do’s & Don’ts.
  • Scheduling your content.
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Twenty Twenty-Two New WordPress Default Theme

WordPress 5.9 (final release planned for 25 January 2022) will feature a brand new default theme named Twenty Twenty-Two. With the advent of Full Site Editing and Global Styles, themes are changing structurally and functionally to enable far more avenues for customization than users have come to expect in the past. To take advantage of these new abilities, Twenty Twenty-Two has been designed to be the most flexible default theme ever created for WordPress.

Overview

  • A reliable starting point.
  • Endlessly customizable.
  • Built for Full Site Editing.

Find out more in WP official announcement post. When available, download it from here.

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Google SEO Guide: The Basics

If you’re interested in improving your site’s appearance on Google Search, you don’t need to understand HTML or coding, but you do need to spend some time thinking about how your site is organized and written, and be willing to make some changes to your site. The good news is that a little effort can go a long way in improving your search results.

Follow these 7 simple tips to help Google understand the content on your site. This information helps deliver great results to searchers (your future customers)!

Looking for more advice on how to optimize your website? Read Google’s SEO starter guide (2010).