Advanced Pack 1: Links

Broken Links Harm a Website

Broken links are ones which lead to a non-existent webpage. They negatively impact user experience, brand/site reputation and search engine optimization. They frustrate visitors, signal to search engines that a site may be poorly maintained and can only harm rankings. We recommend our links management advanced pack which improves your visitors satisfaction and your website SEO.

Overview

• WP Changes
• Internal Links
• External Links
• Monitoring
• More Information

WordPress Changes

• Since shorter URLs tend to rank better, we recommend these two tweaks:
  • For blogs, adjust your permalink structure to remove suffix (“blog”, “news”, “date”).
  • For categories, remove the suffix /category/ from the slug.
• Installs Redirection – the most popular redirect plugin for WordPress.
• Installs Broken Link Checker plugin to scan your pages, posts, comments and more.

Internal Links

• Scans your site to detect existing broken internal links (landing to pages or posts of your own website) and fixes by redirecting to the correct URL (address/slug) structure.
• Later on, if an author/editor changes the URL of a page/post, it automatically creates a redirect (from the old URL to the new one).

External Links

• Scans your site to detect existing broken external links (landing to different domain, different website URLs).
• Gives several fixing options: either edit, unlink, or ignore your broken links.

Monitoring and Email Alerts

• Schedules a regular scan of your site to ensure no new broken links are missed.
• Sends email alerts, shows a summary in your WordPress dashboard.

More Information

• Get familiar with our “language” by reading website running simplified.
• To purchase this package, improve your hosting performance, service or maintain your site, and more, contact us.
• Starter packs: security, speed and emails.
• Intermediate packs: measurement, compliance and SEO Basics.
• Advanced packs: links, spam, sitemap/404 and social.