We use Google Analytics (GA) to track your website activity such as session duration, pages per session, bounce rate etc. of individuals using your site, along with the information on the source of the traffic.
GA can be used to create Goals, that can include sales, lead generation, viewing a specific page, or downloading a particular file.
If you are the owner of a site that we run, we help you connect your Gmail account with Google Analytics. We verify your site on Google SE (search engine) and refer to you as the site owner.
On Google we’ll also associate your GA account with your G Search Console account (and integrate both with your G Ads account if you have one). By doing so, we maximise the amount of data that we can review to measure your website performance.
Find out more with this G Analytics guide 2012.