image of shopping cart in the night

Your Merchant Center

MC: Huge for E-commerce

Help your eCommerce website by creating a catalog and by advertising your products to shoppers into search engines across paid and unpaid channels. Get a Google and a Microsoft Merchant Center account and collect more customer payments online! Understand how you’re doing across your programmes linked to your Merchant Centers via your site data. Find actionable insights on pricing, merchandising and more to drive your business strategy.

Merchant Center (MC) Programs is a collection of additional tools and resources that help you do more with your catalog of products and squeeze more value out of your marketing campaigns.

Manage MC Programs

Shopping ads

Promote your products with images, prices and product details across Google. Use your Merchant Center to submit your product data and use G Ads to create shopping campaigns.

Local inventory ads

If your business has a physical shop, you can show your product inventory and your local shop in your shopping ads. When shoppers click on your advertisement, they’ll go to a page with your store location, hours and local product inventory, either on your own website or created by Google.

Dynamic Remarketing

Show display ads for retail to your past site visitors. Customise those advertisements with specific product information based on the section of your site that people visited and tailored to your customer’s previous activity.

Customer Reviews

Let Google collect seller reviews from your customers and provide you with a seller rating badge to display on your website.

Product Ratings

Add a 5-star rating and product review system to a variety of Google services, including G Search and G Shopping ads. These ratings and reviews help shoppers with their product research and purchase decisions, driving more qualified shoppers to your product pages.

Merchant Promotions

Advertise your site-wide sales, discounts, special offers on specific products and promotions alongside your shopping advertisements – as additional links and available at no additional cost – on G Search and G Shopping.