Be Seen, Be Effective, Stand Out Online
As a business owner, even if you won’t be using GSC (Google Search Console) yourself, you should be aware of it, become familiar with the basics of optimizing your site for search engines, and know what features are available in Google Search. Continue reading “About Google Search Console”
With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable.
This Yext guide to Google my Business provides guidance on how to claim and verify your business.
If you have any issues or questions regarding Google My Business, visit Google My Business Help page, where you can find all the information about the product.
Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In fact, the vast majority of sites listed in Google results aren’t manually submitted for inclusion, but found and added automatically when Google crawl the web.
Here are a few basic questions to ask yourself about your website when you get started.
This Basic Search Visibility Checklist provides guidance on how to improve your site for search engines, organized by topic.
Looking for more advice on how to optimize your website? Read Google’s SEO starter guide (2010).
You can also visit Google Search Central and explore Google Search documentation to improve your site’s SEO.
