Google SEO Guide 2010

Search engine optimisation is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You might be already familiar with some topics in this 2010 guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.

Google SEO Guide 2008

This document – version 1.1, published 13 November 2008 – first began as an effort to help teams within Google, but they thought it would be just as useful to webmasters that are new to the topic of search engine optimisation and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that will automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.