Optimising for speed is a continuous and important part of building and maintaining your WordPress site. Without optimisation, you risk paying more, losing visitors and conversions and even damaging your brand and reputation. By following this guide, by SiteGround, many of which can be implemented without a deep level of technical expertise, you will be well on your way to ensuring an optimal website experience for all your visitors.
iThemes have done some of the work for you and compiled this comprehensive WordPress website launch checklist. Just remember you can add, remove or change any of the items, depending on your workflow or client offerings.