Introduction
This 91 pages WooCommerce guide 2024 by Cal Evans and SiteGround is designed as a practical tutorial for setting up your eCommerce website. It’s broken up into digestible chunks, so you don’t have to do it all at once. Each chapter helps you get one thing up and running. The guide starts with getting your site up, then your products and lastly your promotional actions. It ensures you can take orders, and then we delve into marketing your products and services and getting them noticed. To help you with hands-on instructions, nine exclusive videos have been included, each one accompanying each chapter, which you can access directly. You will find each video highlighted in each chapter with a direct link to access it. Simply click on that link and you will be automatically forwarded to the video to start watching it. Don´t miss any as they provide visual examples to help you get even more familiar with the key steps on creating your awesome online store!
Table of Contents
Setting Up Shop
- Define Your Product or Service
- Choose an Ecommerce Platform
- Choose a Domain Name
- Choose a Web Hosting Partner
- Set up Your Business Email
- Create Your Business Social Media Accounts
Installing WordPress and WooCommerce
- Install WordPress
- Secure Your Website
- Install WooCommerce
- Set Up the Needed Pages
- Payment Processors
- Install Additional Plugins
- Choose Your Theme
Adding Products
- The Basics of a Product
- How to Add Your First Product
- How to Set Up Product Variations
- How to Create a Product List Page
- How to Feature a Product
Processing Orders
- Payment Processing
- Checkout Workflow
- Personally Identifying Information (PII)
- Taxes
Products Shipping and Inventory Management
- Shipping for Physical Goods
- How to Set Up Shipping
- Inventory Management
- Shipping for Digital Goods
Enabling and Managing Subscriptions
- Monthly Processing
- Membership vs Subscriptions
Creating Promotions and Coupons
- How Not to Use Coupons
- How to Use Coupons
- Coupons in WooCommerce
Building your Mobile Strategy
- Mobile App
- What is The Difference Between Mobile-First and Mobile-Friendly?
- How to Make Your Website Mobile Friendly
Marketing Actions to Driving Traffic to Your Online Store
- Paid Traffic: SEM, Social, and Sponsored Ads
- Search Engine Optimization (SEO)
- “Earned” (Free) Traffic: Social Media and Engaging Content
- Owned Traffic: Growing Your Mailing List Through Valuable Content
For more free guides like this one, visit our freebies page.
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