Google SEO Guide 2008

This document – version 1.1, published 13 November 2008 – first began as an effort to help teams within Google, but they thought it would be just as useful to webmasters that are new to the topic of search engine optimisation and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that will automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.

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