Google SE Visibility: The Basics

Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In fact, the vast majority of sites listed in Google results aren’t manually submitted for inclusion, but found and added automatically when Google crawl the web.

Here are a few basic questions to ask yourself about your website when you get started.

  • Is my website showing up on Google?
  • Do I serve high-quality content to users?
  • Is my local business showing up on Google?
  • Is my content fast and easy to access on all devices?
  • Is my website secure?

This Basic Search Visibility Checklist provides guidance on how to improve your site for search engines, organized by topic.

Looking for more advice on how to optimize your website? Read Google’s SEO starter guide (2010).

You can also visit Google Search Central and explore Google Search documentation to improve your site’s SEO.

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